What drives you to implement sustainability initiatives within your business?
Sustainability is now integral to our business because it aligns with our values. We recognize the urgency of reducing our environmental impact, supporting ethical sourcing, and making a positive impact on the communities we engage with. It’s not merely a moral duty; it’s a firm commitment to shaping a better future for our customers, our team, and the planet.
How has sustainability transformed the industry?
Sustainability has instigated a significant shift in the jewellery industry. It has compelled companies to revaluate their supply chains, embrace responsible sourcing, and adopt eco-conscious practices. Consumers are becoming more conscientious, demanding ethically sourced products, which is pushing the industry toward sustainable practices. Notably, companies unable to adapt to these sustainability standards will find it challenging to remain competitive.
Have you noticed more demand for traceability from consumers?
Undoubtedly, there has been a notable surge in consumer demand for traceability in recent years. Today’s consumers insist on a comprehensive understanding of their jewellery’s origin, encompassing precious metal and gemstone sources, as well as manufacturing processes. Transparency and the assurance of ethical and sustainable values have transitioned from being optional to being imperative. Our collaborations with international maisons and esteemed jewelry chains underscore the critical significance of traceability. In line with our unwavering commitment to sustainability, we are gearing up to introduce blockchain technology in 2024 to meticulously trace every facet of our production journey.
Why RJC? What drove you to become a member?
Our decision to become a member of the Responsible Jewellery Council (RJC) was a natural progression stemming from our unwavering commitment to ethical and sustainable practices. The RJC offers a structured framework for responsible business conduct within the jewellery supply chain, closely aligned with our deeply rooted values. Joining the RJC formalized our commitment to ethics and sustainability and fortified our customer relationships. Many of our customers also share our values and dedication to responsible practices, creating a cohesive community dedicated to elevating the standards of the jewellery industry.
Do you have any upcoming projects or special initiatives that we should keep an eye out for?
Our journey of innovation and sustainability advancement remains ongoing. Exciting projects are on the horizon, including collaborations with local communities to ensure responsible sourcing and the enhancement of our recycling programs. We are committed to a multifaceted approach, including the pursuit of total solar energy utilization, pollution reduction, and the preservation of clean water.
What changes do you think are coming to the jewellery industry? Do you have any predictions for the next 5 to 10 years?
Significant transformations are on the horizon for the jewellery industry in the next 5 to 10 years. Sustainable and ethical practices will become the industry norm, driven by consumer demand and heightened awareness. Leading-edge technologies like blockchain will enhance traceability, ensuring customers have access to the complete journey of their jewellery, from diamond sourcing to production locations. This heightened transparency will instill greater trust in brands committed to sustainability, surpassing conventional unbranded jewellery options and propelling sustainability-focused fine jewellery brands into prominence.
