Interview

In Conversation With…Amelia Fincher, Sarah & Sebastian

Amelia Fincher is currently the Chief Executive Officer at SARAH & SEBASTIAN. Prior to this, she had held roles such as Head of Strategy and Business Development at MECCA Brands, Chief Executive Officer at Dion Lee and Head of Strategic Planning at Mulberry (UK), following an investment banking career at Macquarie and JP Morgan. She holds an MBA in Luxury Brand Management from ESSEC Business School in Paris and First Class Honours in Finance from the University of Melbourne.

Why do you think RJC membership/certification is important?

At SARAH & SEBASTIAN, responsible manufacturing is foundational to our brand, deeply valued by our founders, Sarah and Robert. We take pride in maintaining one of Australia’s largest jewellery workshops, upholding ethical sourcing, and championing ocean conservation.

Joining the RJC and attaining certification was a natural step for us, as it allows us to align with like-minded brands and ensure that our business evolves in line with the industry’s highest standards. By adhering to criteria based on the UN’s Sustainable Development Goals, we can continue to grow responsibly as the industry progresses and innovates.

Tell us about how you came to join Sarah & Sebastian as CEO?

I joined SARAH & SEBASTIAN after building a career in the luxury industry, preceded by a background in investment banking. I first met Sarah and Robert in 2016 when we worked on a collaboration between SARAH & SEBASTIAN and Dion Lee. Years later, I had just moved back to Sydney and Sarah & Robert were looking for their first CEO. The timing was right to join them to lead the next phase of growth, which includes expanding our presence in Australia and exploring international markets.

Where do you see Sarah & Sebastian in the next 5 years?

In the next five years, we aim to expand our focus on fine jewellery. 18-karat gold already represents over half of our product mix and this will continue to increase. I expect we will have around 15 locations across Australia as well as a strong international presence.

We also have a goal of donating over a million dollars to ocean conservation through our Xanthe Project Initiative by 2032, with the hope of reaching that milestone even faster. This initiative will continue to support organisations dedicated to protecting our oceans through advocacy and research

How do you incorporate responsible business practices in your daily operations?

We have long supported local manufacturing and continue to operate a workshop in Australia. Our volume production is backed by trusted international manufacturers, all RJC members. Over the years, we have built a network of like-minded suppliers and maintain a made-to-order model for some pieces, along with a repair workshop and recycling program to enhance circularity.

How do you view sustainability? What advice do you have for jewellery brands looking to start their sustainability journey?

I see sustainability as both a journey and a responsibility for any business. It’s an evolving process, driven by emerging innovations and technologies that make continuous improvements possible. For brands just starting out, it’s crucial to build integrity into your manufacturing from the beginning. This foundation ensures sustainability is embedded in your DNA, avoiding significant costs if you need to pivot later, such as changing packaging or suppliers. For more established brands, working with organisations like RJC and being part of a community ensures accountability and keeps you forward-thinking.

What is the most exciting aspect of your job?

It’s exciting just being in our studio, it’s such a creative and collaborative space. I love working alongside our jewellers and watching our pieces come to life right in front of me. And, of course, it’s always fun to try on the new designs that Sarah, Robert, and the rest of the team are developing. Test-wearing diamonds is definitely a perk of the job.

Have you noticed a growing interest in sustainability from consumers/partners?

Absolutely. Our clients have always cared about how their jewellery is made, but there is a much broader interest in sustainability now. More and more people are asking questions and looking for ethical options, which is great because it’s something we’ve always been committed to. It feels like the whole market is starting to move in that direction, and it’s really encouraging.
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Marketing & Communications Team
Responsible Jewellery Council
communications@responsiblejewellery.com
+44 207 321 0992 ext. 206

RJC is the global membership and standards body for responsible jewellery throughout the entire supply chain – from mine to retail. Our ‘Code of Practice’ references key development frameworks, including the Universal Declaration of Human Rights, ILO Principles and UN Global Compact and Sustainable Development Goals (SDGs).